WASHINGTON (AFP) - Americans spent 29 billion dollars in holiday shopping on the Internet in 2007, a rise of 19 percent, a survey showed Monday.
The report by research firm comScore showed e-commerce spending for the November 1 to December 31 was just slightly below the groups forecast of 20 percent growth, but well above the estimated increase in overall holiday sales of around four percent.
"Ultimately, the softness in the growth of online retail sales during the first 10 days of November proved difficult to overcome and prevented the seasons growth rate from reaching our forecast of 20 percent," said comScore chairman Gian Fulgoni.
"However, the period between Thanksgiving and Christmas -- another measure of the strength of the holiday season -- experienced a healthier 21-percent growth rate."
The group said "Green Monday" on December 10 was the heaviest individual spending day of the season with 881 million dollars in sales, as consumers sought to make purchases in time for Christmas.
That day was heavier than the so-called Cyber Monday, November 26, which accounted for 733 million dollars, or the ninth heaviest day for online sales.
The category of video games, consoles and accessories was the fastest growing online retail category, jumping 129 percent from 2006.
Furniture, appliances and other equipment saw a rise of 67 percent while consumer electronics sales rose 23 percent.
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